It happened because of President Obama in his press conference Friday. He started to refer to the "Jedi mind..." and hesitated, then hit on kind of the wrong word, "meld."
Yes, despite his Vulcan heritage, he was referring to a Jedi mind trick. But who came to save the day but Spock himself. Leonard Nimoy promptly tweeted, "Only a Vulcan mind meld will help with this congress."
Then the White House itself got into the act with the following illustration. Note the appropriate Star Wars and Star Trek typefaces. Somewhere J.J. Abrams must be smiling.